Adams Kids was originated in Birmingham, UK and stablished on 1933. There are 250 outlet for 14 countries. In middle east there are 27 outlets. The product are casual to party wear, nightwear and kids favorite x character ranges for kids wear 0-10 years . Adams Kids is came from the Amy Adams the founder of the shop from Birmingham UK. The brand offers latest trendy designs, fashionable clothes, mix and match items.
In 1933 Amy Adams decided to start a children's clothing business from her terraced home in Birmingham. She was driven by the need to sell attractive clothes that were durable and above all fabulous value for money. Her vision to deliver high quality, accessible clothes to a variety of customers was achieved rapidly as the success of the business led to the opening of three further stores shortly after its foundation.
For forty years the company operated as an independent retailer ultimately headed by Amy's son Michael however in 1973 it was bought by Foster Brothers, which ten years later was acquired by the Sears group. By the late 80's Adams had grown to over 200 stores and by the 90's had become a key player in the children swear market. Sears was then reacquired in 1999 by the investor who in turn gave Adams management buy out.
In 1997 the company's expansion was enhanced further when its first international franchise was opened in Saudi Arabia. Adam's international presence continued to go from strength to strenght as stores ultimately opened in Malta, Cyprus, India, Greece, Eire, Guernsey, Lebanon, Gibraltar, Finland, Iceland, Malaysia, Jordan, Egytp, Russia, Slovakia and Middle East ( UAE, Bahrain,Qatar, Kuwait & Oman). Adams have 250 stores across the globe and have 27 stores in the middle East.
Adams is specialized in Kids clothing from 0 to 8 years of age then expanded to 10 years as the demand grows. Adams is named after the founder Amy Adams.
Products could now be selected from boys wear, girls wear, baby wear, footwear, occasion wear, school wear and finally accessories.
This ongoing presence has secured Adam's unique position in the market place. It is the only true children's wear specialist with a clear and distinctive brand position. from amy Adam's house in the Midlands to the expansive company it is today. Adams prides itself on its full understanding of the customer. |
